GrubMarket Acquires A&B Tropical Produce to Expand Further in Florida; Mike Xu and Alan Goldberg Detail

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Wed. December 20th, 2023 - by Peggy Packer

SAN FRANCISCO, CA - GrubMarket continues to light up the market with yet another acquisition. Acquiring A&B Tropical Produce, an established company based in Florida, GrubMarket seeks to further its expansion plans.

Founded over 14 years ago, A&B is still run by its original owners Alan Goldberg and Bobby Wani, both of whom are fresh produce veterans with over three decades of industry experience.

Mike Xu, Founder and Chief Executive Officer, GrubMarket“Alan and Bobby have built A&B into an impressive fresh tropical produce business that has an immensely loyal customer base,” stated Mike Xu, Chief Executive Officer of GrubMarket. “They organically learned how the fresh produce industry works by starting from scratch and working at the warehouse level, which gave them a deep appreciation for operational and business fundamentals and a passion for building a successful food company. I am also impressed by the global scale of A&B, which supplies tropical goods from many key international countries like Ecuador, Costa Rica, the Dominican Republic, Guatemala, Haiti, Jamaica, and Colombia. A&B is also strategically located near key Florida ports at the crossroads of North and South America, which will enable GrubMarket to strengthen our position not only on the East Coast but also in the global food supply chain. We are thrilled to welcome the A&B team to the GrubMarket family."

After the acquisition, A&B will continue to be managed by its current leadership team.

Acquiring A&B Tropical Produce, an established company based in Florida, GrubMarket seeks to further its expansion plans

"I started my fresh produce career in 1987, working warehouse jobs and learning the produce business from scratch. I am proud of what we have built at A&B and everything we accomplished over the past 14 years as a cornerstone of Florida's fresh food supply chain. Not only have many of our customers been doing business with us since the beginning, but also most of our key personnel have also been working for us since the start. I'm excited that GrubMarket shares our vision of fostering a positive culture and focusing on outstanding service to provide the highest quality and freshest food to everyone. I've been following GrubMarket's tremendous growth trajectory over the years, and I look forward to embracing their proven technology ecosystem and considerable network to provide more premium tropical fruits and vegetables to GrubMarket's customers nationwide," added Alan Goldberg, Owner of A&B Tropical Produce.

A&B is perhaps best known for sourcing tropical and exotic fruits and vegetables such as plantains, yellow yams, yuca, avocados, and dragon fruit both domestically and internationally. It sources from 11 countries across Central America, South America, and the Caribbean. A&B currently sells over 50 commodities to nearly 100 foodservice and wholesale customers across the U.S. and Canada.

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