GrubMarket Completes Acquisition of Custom Produce Sales; Mike Xu and Marvin Farris Comment


Wed. March 8th, 2023 - by Peggy Packer

SAN FRANCISCO, CA - Would you be surprised if I said GrubMarket has put yet another acquisition on the books? If you’re an avid reader of ANUK, the answer is probably no. The wholesaler has announced that it has completed the acquisition of Parlier, California-based Custom Produce Sales.

Mike Xu, Chief Executive Officer, GrubMarket“Marvin and his team have built Custom Produce Sales into a highly regarded fresh produce business that is loved by their growers and customers alike,” said Mike Xu, Chief Executive Officer of GrubMarket. “Many of their major customers have been with them since the 1980s and ’90s, which is a testament to their strong business fundamentals and service-oriented approach to success. The company has also seen double-digit, year-over-year revenue growth while maintaining a sterling reputation for food safety, having received several top industry certifications. This acquisition enables GrubMarket to strengthen our position in the global food supply chain by offering more in-demand products 365 days a year and expanding our portfolio of high-value organic produce offerings. We are thrilled to welcome the Custom Produce Sales team to the GrubMarket family.”

In addition to its Parlier location, Custom Produce Sales also has warehouse facilities in Yuma, Arizona, and Salinas, California.

GrubMarket has announced that it has completed the acquisition of Parlier, California-based Custom Produce Sales

Custom Produce Sales’ impressive, cutting-edge warehouse facilities span over 200,000 square feet in space, a press release noted, including a spacious 10,000 square feet repacking room that gives the company the ability to provide premium services such as private brand labeling, special packs, barcode lot identification, product split packs, and advanced tracking.

“Though we started from humble beginnings, we have always taken pride in working hard and satisfying our customers’ needs,” said Marvin Farris, Founder of Custom Produce Sales. “For over three decades, we have built a strong reputation as a business that provides the highest quality produce, offers exceptional customer service, and holds a deep commitment to supporting the produce industry. We are excited to join the GrubMarket team, who shares our ‘one-stop/one-pick’ philosophy and cares as much as we do about cultivating strong and lasting relationships with both growers and customers. We are also keen on leveraging GrubMarket’s impressive ecosystem of businesses and accessing their technological capabilities to continue bringing more high-quality produce to GrubMarket’s end customers.”

Click here to read more about the recent acquisition.

As more industry updates pop up across the fresh sector, keep reading AndNowUKnow.

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