ORLANDO, FL - When I think back on my 20th birthday, I remember feeling accomplished, optimistic, and excited for what would come next. I imagine the feeling is quite the same for the Healthy Family Project (HFP), as the association is celebrating 20 years in operation. In that time, HFP has partnered with more than 100 better-for-you brands and 30 retailers while continuing to evolve with the health and nutrition needs of families.
“Our team has always consisted of individuals who go above and beyond because they are passionate about making a difference in the world and in the communities where our partners do business,” said HFP Founder and President of Shuman Farms John Shuman. “I’m proud to say our cause marketing programs have raised more than $7.5 million and 16 million meals. And, while raising those funds, we’ve also helped countless families understand the importance of living a healthy and nutritionally sound life.”
Shuman attributes the company’s 20-year success to his team’s ability to tap into current trends and use out-of-the-box thinking to reach the ever-changing shopper. Many of the traditional in-store cause marketing campaigns have shifted from four-week campaign periods to six-week campaigns and even year-long campaigns with seasonal pulse points throughout the year. The point-of-sale (POS) materials have transformed to POS tailored specifically for each individual brand and resonate with that retailers’ shoppers.
Since 2010, retail dietitians have been an integral part of strategy for retail campaigns as well as the center of the all-digital Mission for Nutrition program that supports retail dietitians with materials and resources to celebrate National Nutrition Month. In the digital space, the company has assumed a position as a top influencer in the food and nutrition world, according to a press release. HFP’s digital reach far exceeds millions each year through its website, social media outlets, podcast episodes, and e-newsletter marketing.
“The longevity of Healthy Family Project is a true testament to the philosophy: doing well by doing good,” continued Shuman. “I am looking forward to the next 20 years and the impact we will continue to make.”
Cheers to 20 years for the Healthy Family Project!
