ORLANDO, FL - With the final weeks of 2022 falling away, Healthy Family Project (HFP) is rejoicing in a year of impact as the organization has announced it raised over $238,000 through retail and digital cause marketing programs. Since 2002, the organization has now raised over $7.5 million for charities that support families.
“The Healthy Family Project team strives to stay ahead of trends in the cause marketing space by continuously reviewing and analyzing new ways to share the healthy eating message with families,” said John Shuman, Founder of Healthy Family Project and President Shuman Farms. “As the first cause marketing organization in the produce industry, our experience spans 20 years. We continue to reinvent our programs and promotions as the marketing landscape shifts.”
In 2022, Healthy Family Project utilized social media, video content, and digital shopper marketing to reach nearly 30 million families, according to a release. With this reach and its fundraising, the organization was able to fund 1.9 million meals through Feeding America food banks, 24 grants for military children, and impact the accessibility of fresh produce in schools with a $26,000 donation to the International Fresh Produce Association’s (IFPA) Foundation for Fresh Produce.
Throughout the year, the organization also had more than 1 million website visits and visibility in 3,189 grocery stores across the nation, surpassed 40,000 unique global downloads of its Healthy Family Project podcast, produced 14 live cooking classes, and began a robust TikTok campaign.
“In 2022, we continued to align with brand partners that believe in the importance of making an impact in the world and communities where their products are sold,” said Trish James, Vice President of Healthy Family Project. “We take great pride in the results we deliver for our partners through cause marketing efforts that boost brand awareness while making a difference.”
Retail campaigns in 2022 included Publix, Associated Wholesale Grocers Springfield Division, Military Produce Group, and Lowes Food Stores. Highlights from 2022 retail campaigns include omnichannel signage, exclusive cooking classes for Military families, e-commerce, and Produce for Kids Saturdays, encouraging kids to try new fruits and vegetables in Harps Food Stores.
Congratulations to Healthy Family Project on a year of tremendous impact!
What will the organization achieve in 2023? Stay tuned to AndNowUKnow to find out.
