HelloFresh Begins Multi-Phase Collaboration with Jessica Alba
- by Kayla Webb
NEW YORK, NY - Do you remember when Jessica Alba was in the cult children's classic Spy Kids? Me neither! It's probably because Spy Kids is not what I'd recommend for a date night. What I would recommend for a date night, however, is Jessica Alba's Date Night Box, the newest product offering from meal kit company HelloFresh that features specially-curated recipes and expert tips from Alba's own recipe book.
“It's important for me to be able to share a homemade meal with the people I love. I am a huge fan of HelloFresh, and no matter how busy my day is, I know I can rely on them to cook easy and delicious meals at home,” said Alba, Founder of The Honest Company and Honest Beauty. “I am excited to announce that we have teamed up to bring easy recipes to life for some of my favorite occasions—date night, family dinner, and holiday entertaining.”
Available now through September 7, 2019, the Date Night Box retails at $49.99 plus $6.99 shipping, and provides everything needed to create an unforgettable “night in.” According to a press release, the box—designed by Alba—includes fresh ingredients and instructions to make a three-course dinner for two:
- Appetizer: Tomato Bruschetta with Thai Basil and Balsamic Glaze
- Main Course: Prosciutto-Wrapped Chicken over Truffled Mushroom Risotto
- Dessert: Foodstirs® Molten Chocolate Mug Cake
And this delicious meal kit box won't be the last one you'll see from the celeb! Later in the year, Alba will continue her partnership with HelloFresh by sharing her beloved recipe: One-Pot Italian Sausage and Fusilli Soup. This recipe will appear on the HelloFresh menu starting in October.
“Whether it's a weeknight with the family, date night for a couple, or a celebration, food has the power to bring people together," said Claudia Sidoti, Principal Chef and Head of Recipe Development at HelloFresh. “We’re thrilled to be teaming up with Jessica Alba to give home cooks a variety of easy and delicious ways to make dinnertime a special experience and a time to connect with one another.”
The star-studded collab between HelloFresh and Alba will also result in a special holiday offering, which will be revealed soon.
For more on the latest meal kit partnerships, products, and news, stay tuned to AndNowUKnow.