Homegrown Organic Farms' Cherie France Talks Fall Fruit and Packaging Options
- by Jordan Okumura
PORTERVILLE, CA - One of the great things about living in California is that we have some of the world’s finest and most trusted fresh produce companies right in our own backyard. From San Diego’s avocado orchards to asparagus in the Delta growing regions, the sweet, hardy, and savory from across the produce aisle call the West Coast home. From North to South, the fertile land of the state has a little something for every retailer and foodservice partner and one of those companies always addressing the needs of its growing base of customer relationships is Homegrown Organic Farms.
Cherie France, Marketing Manager, joins me in the thick of the company’s fall harvest to talk about what is growing on the vine, the tree, and the shrub.
“Demand is high for fall fruit as we move towards the holiday push and we are meeting that increasing demand with our organic grapes—Red seedless, green Seedless, and black seedless—along with our organic Asian pears and organic pomegranates,” Cherie tells me, adding that the promotional opportunities for the season’s peak items are ripe with value.
For packaging and merchandising options, Homegrown has retailers covered as well with pouch bag programs for pomegranates, grapes, and Asian pears as well as an extra “Organic” sticker to help reduce shrink at retail on bulk items.
“One of the challenges for retailers can be what happens when the fruit hits the register. There is a lot of room for error when identifying conventional and organic items separately,” Cherie shares with me. “Calling out the organic items helps our retail partners get the best idea of their overall sales and the unique produce categories. We are retailer’s organic-one-stop-shop, 365 days a year. We’ve got your fall favorites covered and then will transition directly into our organic citrus program in time for the holidays!”
Keep checking back with AndNowUKnow as we bring you more on the seasonal fall push and all the opportunities there are to be tapped as the cool sets in and produce heats up!