ELGIN, MN - Retailers, rejoice, because more fresh apple options are coming your way thanks to the efforts of Honeybear Brands®. The grower announced that, beginning in March, it will be delivering a fresh-picked crop of apples and pears nationwide. This is all thanks to its Chilean operations that will ensure fresh fruit into the spring and summer months.
“Incorporating imports in the fresh fruit mix is a smart long-term strategy as many domestic apples begin losing flavor and that crisp eating experience after months in storage,” said Don Roper, Vice President Sales and Marketing. “Quality trumps quantity. We recognize that it is important to keep strong apple sell through at retail and one of the most impactful ways is to make sure the consumer is purchasing the freshest fruit available. With so many summer fruit options, it is critical that consumers have a great eating experience in order to keep apple demand strong all summer long. We are having a superb growing season in Chile this year. With near perfect weather in Southern Chile, Honeycrisp fruit sizing and quality this year should be terrific.”
Honeybear’s Chilean Honeycrisp crop will be harvested in early March and will begin to arrive by April at its East Coast facilities, a release explained. In addition to Honeycrisp, organic and conventional Gala, Pink Lady, Granny Smith, Fuji, Pazazz, and pears will be available.
Through its operations on the East and West Coast, Honeybear continues to execute 100 percent supply assurance while ensuring lowest landed cost apple and pear programs. With its broad array of orchards in Washington and the Midwest plus its import production in South America, Honeybear Brands provides a turnkey apple and pear program for retailers year-round.
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