ELGIN, MN - We all know the difference between a good mood and a bad mood, and one is inarguably better than the other. What some consumers might not know is that the food they eat contributes to their mood, but Honeybear® Brands is here to let them know with the Good Mood Food campaign.
“We know apples are healthy in so many ways, including weight management, heart health, cancer prevention, but we want consumers to understand the mood boosting benefits, as well,” said Kristi Harris, Brand Manager. “Eating an apple is a simple and healthy way to trigger the release of dopamine which provides a sense of pleasure and happiness. Who doesn’t want to elevate the level of joy in our lives and lives of our loved ones?”
According to a top research firm, in 2022 and beyond, there’s an opportunity for brands to promote Mood Food and develop messaging that supports mindful eating and simple, joyful experiences, a press release noted. Honeybear Brands’ campaign will be anchored in store with playful messages that educate shoppers about the mood-boosting benefits of apples through signage. A free meditation download is also being made available to shoppers looking for a mood boost.
The campaign will also be supported with social media and partnerships with celebrity chef Elle Simone from America’s Test Kitchen; Joyologist, author, and podcaster Tricia Huffman; and giveaways of The Happiness Diet written by Rachel Kelly.
I have a feeling you will have a boost in your mood once you experience this campaign’s boost to your produce aisle. For more industry news, you know where to find us.
