<p>It looks to be a delightful season for fresh produce combinations with California Avocado Commission's (CAC) launch of a variety of co-marketing promotional activities designed to <B>encourage demand of California avocados and partner products</b>. One of this year’s highlights is a multi-level program with Houweling’s Tomatoes that includes retail, online and social media components. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The promotion highlights the California origin of both products and builds on the natural tie between avocados and tomatoes.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“This is a win-win-win opportunity,” said Jan DeLyser, CAC VP of Marketing. “The synergy between California brands and especially complementary produce brands is a win for retailers by <B>encouraging sales of multiple produce items</b>, for the co-marketing partners by <B>encouraging demand</b>, and for consumers by providing them with <B>delicious, produce-filled recipes.</b>”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/houwelings_body2_052114.jpg" alt="cropped_images_052114" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The campaign is an extension of CAC’s “California Fresh” theme, and includes a <B>recipe tear pad available for retailers</b>. Retailers can order the recipe tear pads at the link below.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.californiaavocado.com/retailers-pos-order-form" target="_new"> Order Recipe Tear Pads Here </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The “California Fresh Salads” tear pad highlights one recipe for Avocado Summer Salad and one for Seven Layer Salad in a Jar that includes nine fresh produce items. California avocados, Houweling’s Tomatoes and California Olive Ranch olive oil are key ingredients in both recipes, according to a press release. <B>Check out the recipe for this Seven Layer Salad in a Jar, linked here!</b></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.californiaavocado.com/assets/Uploads/Press-Releases/CAC-Seven-Layer-Salad-in-a-Jar.pdf" target="_new"> Seven Layer Salad in a Jar Recipe </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/houwelings_body3_052114.jpg" alt="cropped_images_052114" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>David Bell, Chief Marketing Officer, Houweling’s Tomatoes said, “Houweling’s is incredibly excited to partner in this co-marketing program with the California Avocado Commission. Tomatoes and Avocados are a perfect pair on the plate and at retail. Layer on the added freshness and flavor of California Grown and the partnership is a natural fit.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>CAC also makes the tear pads available to supermarket registered dietitians for their activities and events showcasing California avocados.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Bringing the promotion right to the point of purchase, Houweling’s is featuring another produce-rich recipe, <B>Fresh California Avocado Pico de Gallo Salsa</b>, on four million tomato truss tags. The CA GROWN license plate logo on the truss tags reinforces the California origin of both the tomatoes and the avocados. Houweling’s is also offering fans a downloadable version of the recipe tear pads and California Olive Ranch is promoting the recipes via a social media salad recipe contest. The Commission will promote the featured recipes on its website.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/houwelings_body1_052114.jpg" alt="cropped_images_052114" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.houwelings.com" target="_new"> Houweling's </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.californiaavocado.com" target="_new"> California Avocado Commission </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
