Delta, BC-
By ANUK Staff
12.18.12
Houweling’s Tomatoes is introducing a new member to the BC team. Carol Glancy, a 17 year British Columbia based produce veteran joins Houweling’s team as Canadian Sales Manager. Carol’s role in the company is to restore the local sales presence as part of Houweling’s commitment to increased service excellence, according to a press release. With her previous experience at Sun Rich Fresh Foods and Origin Organic Farms in Delta, her extensive knowledge in the produce field will allow her to come in with a blast and deliver satisfaction to Houweling’s retail partners. Carol started with the company in November 26.
David Bell, Houweling’s Chief Marketing Officer, tells AndNowUKnow, “We’re excited to bring Carol and her 17 years of experience in the Pacific Northwest. Our goal is to have the freshest tomatoes available at retail and with Carol on the team we are confident in delivering on that virtue.”
In addition to the new hire, greenhouse tomato grower Casey Houweling made a daring decision over the summer by following the same instincts which enabled him to start his very own tomato greenhouse farm in Delta, BC, 27 years ago. “The demand for locally grown vegetables has exploded,” said Houweling. “Shoppers often rank it ahead of imported organic as a purchase factor, but in the winter months, BC retailers haven’t had a local source to meet this need.”
Houweling decided to pull out a few acres of summer tomatoes early, remodeled a section of his Delta greenhouse, and put in grow lights to promote a winter crop. As for the amount of money and high risk of a project like this, Houweling said, “The payout on the investment may be long, but today consumers will enjoy fresher, better tasting tomatoes by virtue of being close to market.”
According to David Bell, there will be a BC GROWN sticker on all BC grown products. “At times, detecting a fruit or vegetable’s country of origin is a challenge for consumers,” said Bell. “We’ve made it simple. The BC GROWN sticker says local tomatoes.”
Houweling’s Tomatoes
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Houweling's
Houweling’s is a world-renowned greenhouse tomato grower with facilities in Camarillo, CA; Mona, UT; and Delta, BC.
