IFCO's Global Vice President of Marketing Hillary Femal Discusses Company Growth and RPC Benefits


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Wed. November 9th, 2016 - by Jordan Okumura-Wright

CHICAGO, IL – Fresh food supply chain executives can continue to expect double-digit growth in the use of Reusable Plastic Containers (RPCs), according to Hillary Femal, Global Vice President of Marketing for IFCO.

Hillary Femal, Global Vice President of Marketing, IFCO“All points along the fresh food supply chain are seeking to become more efficient and reduce costs and their environmental footprint,” said Femal, who also serves as Chairperson of the Reusable Packaging Association. “RPCs are an ideal platform for achieving these goals because they are operated under a shared and reusable model that helps move the fresh food supply chain toward its goal of a circular, zero waste supply chain.”

Femal addressed a group of supply chain executives this week as part of a panel discussion of fresh food packaging experts at PACK EXPO. In a presentation entitled “Reusable Packaging Innovations for Retail Supermarkets,” Femal outlined the way in which RPCs will continue to grow because the containers are more efficient, cost-effective, food safe, and more sustainable than single-use packaging.

Customers prefer RPCs to other packaging solutions by a wide margin, IFCO noted in a press release. The company stated they are also easier to handle than one-way packaging and require less energy and water than single-use carboard containers.

“The benefits of RPCs helped IFCO achieve a 16% growth rate last fiscal year. That is because forward-thinking growers and retailers are turning to RPCs as their fresh food packaging of choice. Simply stated, RPCs represent the future of the fresh food supply chain,” concluded Femal. 

For more updates on packing and shipping trends, check in periodically with AndNowUKnow.

IFCO