IFPA Spreads Joy of Fresh at Annual White House Easter Egg Roll with Carrots and Floral Bouquets; Cathy Burns Comments

WASHINGTON - The International Fresh Produce Association (IFPA) is proud to bring the joy of fresh to the annual White House Easter Egg Roll and celebrate this cherished American tradition with thousands of fresh carrots and vibrant spring flowers.

A beloved event since 1878, the Easter Egg Roll is hosted by the President and First Lady on the White House South Lawn. This year, more than 40,000 children and their families are expected to attend the day filled with fun, creativity, and springtime celebration.

“IFPA is pleased to share the joy of fresh produce and florals at this iconic event,” said IFPA CEO Cathy Burns in a recent press release. “The Easter Egg Roll is a wonderful opportunity to introduce families to fresh, healthy snacks and beautiful florals that reflect the vibrancy of the season. Featuring fresh produce at our nation’s capital underscores its vital role in healthy living—an essential part of our mission to remove barriers to nutritious food for all.”

As part of the festivities, IFPA and its members are offering interactive, hands-on experiences for families, including planting carrot seeds, designing custom bouquets at the IFPA “Bloom Bar,” and enjoying nutritious snack-sized bags of baby carrots. IFPA recognizes the following member companies for their support:

• Carrots were generously donated by Grimmway Produce Group 
• Floral blooms were graciously donated by Sunshine Bouquet, Passion Growers, gems, The Elite Flower, The Queen's Bouquet Network, Continental Floral Greens, Dos Gringos A Flower Company, Mellano and Company, Sun Vista Farms and beautiful floral sleeves were donated by Decowraps.
• Providing seamless supply chain and logistics expertise to make it all possible was Armellini Logistics and Keany Produce & Gourmet.

The IFPA’s involvement reflects its ongoing commitment to promoting healthy eating, celebrating American-grown produce, and connecting families to the benefits of fresh fruits, vegetables, and florals.