Industry Gears Up For Fourth Annual BrandStorm™
- by Kayla Webb
SAN FRANCISCO, CA - Hold onto your hats and be sure to write down any and all marketing questions that pop into your head from now until February 20th because the fourth annual BrandStorm™ is almost here! If you’ve been seeking some tips on how to implement fresh and current marketing strategies, then I better see you in San Francisco amongst our industry’s finest—it’s as easy as that!
This year, one of our industry’s biggest meetings of the marketing minds (BrandStorm) is taking the curious on a deep dive into consumer purchasing behavior and trends, with conversations centered around new and innovative marketing ideas, tactics, and strategies that are sweeping fresh produce and beyond. The event kicks off with a sold-out tour of Viansa Sonoma in Sonoma Valley and a few of its star-studded products from Sonoma Brands. Following the tour, the next two days are jam-packed with education sessions galore, including must-attends like Foodservice: The Next Produce Marketing Frontier; How Brands Behave Today: What Fresh Produce Marketers Can Learn From Food Companies; Experiential Marketing: The Tradeshow Experience, and more. Lastly, the show concludes with a general session to end all sessions—Super Bowl LIII – The Red Carpet of Advertising.
If you need a nudge in the right direction (westbound toward San Francisco), Kim St George, Mann Packing’s Director of Sales and Marketing; Karen Nardozza, Moxxy Marketing’s President and CEO; and Julie DeWolf, Sunkist Growers’ Director of Retail/Shopper Marketing, shared a few of their reasons for partaking in another year of marketing excellence.
“BrandStorm has grown into the premier event for produce marketing and brand professionals to gather, network, share ideas, and generate excitement through motivating speakers and interactive sessions,” Kim told me. “I’ve been involved in United Fresh’s BrandStorm even before it was marketed under this name. We’ve refined the event over the years and built it into the ‘can't-miss event of the year for marketers’! I’m looking forward to sharing new learnings and experiences with my fellow industry colleagues at the 4th Annual BrandStorm.”
Karen shared that: “This upcoming BrandStorm will be my third time attending, and I always bring others from Moxxy as well. The opportunities for learning and networking are fantastic. The topics discussed are relevant and applicable for both junior and seasoned marketers. I always come away inspired by the speakers and my fellow produce marketers. This time I’ll also be facilitating an X-Change session on Marketing 101. It’s an honor to participate and share my knowledge.”
Julie added, “BrandStorm is the premier conference for marketers in our industry, with actionable content and great networking opportunities. Everyone from C-suite executives to coordinators attend, and all attendees will be able to take something valuable back to their desks that will assist in maximizing their efficiency or providing new ideas to their management teams.”
BrandStorm is a project of United Fresh’s Produce Marketing & Merchandising Council that has grown exponentially each year. With only 130 in attendance at the inaugural event four years ago, the United Fresh team is expecting upwards of 300 attendees this year, which I hope includes you!
For more information on BrandStorm 2019, click here.
See you at Hotel Nikko on February 20th for another great BrandStorm!