Industry Names Share Last-Minute Easter Merchandising Tips


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Thu. March 28th, 2024 - by Jenna Plasterer

UNITED STATES - This Sunday, March 31, marks not only the official end of the first quarter of 2024 but also Easter. With the celebration just days away, retailers still have time to capture last-minute register rings by capitalizing on holiday demand. I reached out to some industry experts for a few spur-of-the-moment tips to help take advantage of the precious few days left.

Dave Hewitt, Vice President of Sales, 4Earth Farms™

Dave Hewitt, Vice President of Sales, 4Earth Farms™
Dave Hewitt, Vice President of Sales, 4Earth Farms™

“Looking for a fun and festive way to build an eye-catching display for Easter? Hand-peeled rainbow carrots from 4Earth Farms are perfectly suited for Easter with their vibrant color, great flavor, and high nutrients, along with plenty of recipe suggestions. 4Earth Farms has several options to build around your Rainbow carrot display, which will help increase your Easter sales. 4Earth Farms organic green beans, Brussels sprouts, sugar snap peas, cut vegetables, Persian cucumbers, and mini sweet peppers are perfect additions to this holiday's family meal. 4Earth Farms wishes you and your family a hoppy Easter celebration!”

Cindy Jewell, Vice President of Marketing, Bobalu

Cindy Jewell, Vice President of Marketing, Bobalu
Cindy Jewell, Vice President of Marketing, Bobalu

“Easter is typically the first big Spring holiday, and strawberries are always the first sure sign of spring within the produce department. Even though Easter is a little early this year, Bobalu is working hard to make sure our beautiful spring strawberries are in stock and ready for holiday celebrations. We are also ensuring our key retail partners know this is just the beginning! As we quickly move into April, retailers should be moving strawberry displays to the front of the department and increasing display size as demand continues to build for our sweet strawberries.”

With Easter approaching this Sunday, a few of our supply-side friends shared advice for taking advantage of the precious few days left

Susan Noritake, Director of Sales, Bako Sweet®

Susan Noritake, Director of Sales and Marketing, Bako Sweet®
Susan Noritake, Director of Sales, Bako Sweet®

"As the Easter shopping frenzy reaches its peak, retailers should spotlight sweet potatoes front and center, tapping into their versatility and nutritional value to meet consumers' needs. Embracing innovative displays like featuring Single Sweets in Easter baskets also adds a delightful twist, enhancing the festive spirit and enticing shoppers with a playful nod to Easter traditions."

Anthony Innocenti, Managing Partner, LIV Produce

Anthony Innocenti, Managing Partner, LIV Produce
Anthony Innocenti, Managing Partner, LIV Produce

“As the Easter holiday is fast approaching, merchandising sweet potatoes and colored potatoes is a great way to succeed. Making sure the displays have a WOW factor, such as size, is key to driving additional sales and capturing consumers' attention. Build it high, let it fly!"


There you have it, folks! Now, take these ideas and use the next few days to your advantage to boost sales in the produce aisle and beyond.

Happy Easter!