SAN FRANCISCO, CA - Instacart announced earlier this week that it hired its first Chief Communications Officer, Dani Dudeck.
According to a report by TechCrunch, Dudeck has been in the communications world for the past 15 years, serving as VP of Global Communications at MySpace for four years and moving on to Zynga as CCO in 2010. At Zynga, Dudeck oversaw corporate and consumer reputation of the brand before and, after its IPO, helped the company through both tremendous periods of growth and a rapidly changing mobile gaming landscape.
“We’ve been an Instacart family for years, and as a mom it’s been a game changer for me,” Dudeck said in a prepared statement obtained by TechCrunch. “Our home is powered by Instacart because over the years, I saw how the products helped me better manage our household rhythm. Whether I’m doing a fast diaper delivery or fresh groceries for our weekly shopping, I love feeling like I can be in two places at once while getting to spend more time with my family."
Dudeck continued, stating that "After getting to know the internal team, I was blown away by the strength of Instacart’s business and the unique culture they’ve created. By building on that success, we have a compelling opportunity to grow Instacart into a beloved, household name and turn Express into a must-have membership for families and busy people everywhere. I’m excited to join the management team and partner with them to accelerate their ambitious plans for future growth.”
Dudeck joins Instacart at time when the grocery sector is becoming increasingly competitive. Though Instacart shows no signs of slowing down, as it earned $150 million in funding this last April, speculation always swirls around tech companies entering into the grocery business.
Will this new hire be a chance for the company to out-maneuver competitors such as Amazon, Target, and Walmart? AndNowUKnow will continue to report the latest.