SAN FRANCISCO, CA - Everyone knows that the holidays present a unique challenge for most consumers, and retailers are looking to meet them halfway. An important middleman sits at the crossroads of this shopper/retailer transaction, and that is none other than Instacart. In the hopes of streamlining convenience for both its partners and the people they serve, Instacart has announced its latest brand campaign The Holiday Rescue App. 
"Instacart's breadth of selection from more than 1,400 retail banners enables consumers to shop all of their holiday needs, including last-minute ingredients, holiday decor, presents, Christmas trees, and spirits this Thanksgiving through New Year's Eve and beyond," said Jasmine Taylor, Senior Director of Marketing.” We know that unexpected curveballs are a constant during the holidays, so this campaign comes with a promise to save the day—and consumers' sanity. We're reminding busy families that we can rescue them all season long from the holiday madness."
The new campaign will run for seven weeks in the U.S. and Canada, highlighting how Instacart and the retailers it serves is the one-stop destination to account for holiday needs.
According to a press release, Instacart's retail co-marketing campaigns will all feature Holiday Rescue App messaging and creative showcasing the breadth of its retail banner assortment.
With the holidays fast approaching, we know how important the integration of efficient and attractive messaging is to boosting shoppers’ basket rings this November and December.
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