UNITED STATES - The results are in! Of what, you ask? Instacart recently shared the insights gleaned from an online survey by The Harris Poll, which tapped into over 2,000 U.S. adults’ opinions on the stonefruit category.
Among the grocery ally’s deep dive into the stonefruit sector is an exploration by region. According to Instacart:
- New Mexico is the reigning champ, loving its stonefruit 30 percent more than the national average. New Mexico shoppers have a particularly sweet spot for apricots, buying them at a staggering 229 percent more than other states
- Minnesota and New Jersey sit 22 percent above the national average. Minnesota’s cherry adoration is notable at 53 percent higher than average
- Washington, DC, shows a preference for mangos, purchasing them 51 percent more often
- On the West Coast, California shoppers crave nectarines, with orders 76 percent more frequent than elsewhere
The grocery delivery ace also took a moment to dive into the unusual pairings featuring stonefruit, which means cross-merchandising opportunities await!
Some of the findings that stood out to us include:
- Burrata is purchased 550 percent more often with yellow peaches than it is overall, and whole salmon is 629 percent more likely to be purchased when yellow peaches are in the cart compared to average
- Yellow nectarines inspire a mix of health and comfort–their presence increasing purchases of Popsicles by 139 percent and smoked salmon by 186 percent
- Plums seem to bring out a taste for Mediterranean cuisine, boosting sales of traditional yogurt, dried dates, and pistachios
- Pluots invite an interest in eclectic snacking with mochi, pressed juices, and more
- Cherries pair delightfully with prepared shrimp and croissants
- The tropical vibes of Ataulfo mangos see a surge in canned coconut milk and cream, tofu, and paneer
Instacart also shared that, following peaches, cherries (49 percent), mangos (40 percent), plums (35 percent), and nectarines (30 percent) are among the top stonefruits Americans are looking forward to eating this summer.
The survey was conducted online within the United States by The Harris Poll on behalf of Instacart from May 28–30, 2024 among 2,090 adults ages 18 and older, the release noted. Dive further into the findings here.
For more category deep dives, you know where to click!
