NEWARK, DE & WASHINGTON, DC - United Fresh Produce Association (UFPA) and Produce Marketing Association (PMA) made their official debut as International Fresh Produce Association at the beginning of the year. Cathy Burns, the current Co-Chief Executive Officer of the new association, has revealed she will become its singular CEO effective March 31. Tom Stenzel, currently Co-CEO and past President of United Fresh, will move into a consulting role, working closely with Burns through June 2022.
“When I first joined PMA, I spent time with Tom exploring opportunities for our then-respective associations to collaborate and bring greater value and voice to our industry. I saw his passion about the potential our community has in addressing the world’s biggest challenges, and this was definitely confirmed over the past 18 months as we partnered with volunteers to bring PMA and United Fresh together officially,” said Burns. “Tom is a highly skilled and impactful executive who has spent almost three decades serving the fresh produce industry, and I have a tremendous amount of respect for him. Serving IFPA with him has been a true partnership, and I look forward to continued collaboration as he has agreed to stay on as an advisor and counsel to the IFPA team through the end of June.”
The two associations announced their intention to merge on March 31 of last year. This was also when Stenzel first made known his intent to have Burns carry on as the sole CEO of the joint association.
“I’m pleased to begin this new consulting role to assist Cathy and IFPA and will do everything I can to support our future success. At the same time, I’m excited to begin a new career phase helping additional clients in our great industry drive their own success,” Stenzel said. “Bringing together UFPA and PMA to better serve our industry has been a long-time goal and is a legacy that makes me very proud. With a strong platform now in place, I truly believe it’s time for Cathy to lead our new association to ever greater heights,” he said.
During the next several months, noted the release, Burns and Stenzel will work together to make the most effective transition, reaching out to stakeholders in government, the media, and global partners in and outside of the produce and floral industries.
“It was just under a year ago that we shared our plan to bring together PMA and United Fresh to create a new association that would advocate, connect, and guide the industry into the future,” said Bruce Taylor, CEO of Taylor Farms and Chair of the IFPA Board of Directors. “Tom’s leadership and vision during this time of transition, in addition to his decades-long legacy in produce, has positioned our industry and IFPA to truly create a vibrant future for all.”
To prepare for the new association, Stenzel and Burns introduced the new Executive Committee in August.
In addition to Taylor, past PMA and United Fresh Chairs will serve on the committee, including Dwight Ferguson and Danny Dumas.
“It has been an exciting time to serve the industry over the past year,” said Ferguson, past PMA Chair and President and CEO of California Agricultural Leadership Foundation. “We set out to provide value and a unified voice for the industry, an effort strengthened by Tom’s commitment to putting members’ needs first. He is the epitome of an industry advocate.”
Dumas, President of Courchesne Larose USA and Past Chair of United Fresh, was elected to his role in May 2021.
“In his three decades of service to our industry, Tom has created a vital community that serves as a solid foundation for IFPA and the industry to build on in the years to come,” said Dumas. “I’m grateful for his passion and dedication to elevating the industry voice in Washington and beyond, and I wish him the best as he transitions to serve the industry in new capacities.”
Congratulations to Cathy Burns as she takes on sole CEO, and we wish Tom Stenzel all the best as he starts on his next endeavors.
