J&D Produce Debuts HoneySweet Consumer Campaign at the Viva Fresh Expo
- by Alexis Schreiber
EDINBURG, TX - J&D Produce is announcing a new consumer marketing campaign during the 2019 Viva Fresh Expo as part of a commitment to raising awareness of its proprietary HoneySweet® Onion brand.
The expo will be featuring nutrition coach and dietitian blogger, Stacey Mattinson, whose whole foods approach to health and wellness has been featured in Shape, Women’s Health, Weight Watchers, NBC News, and more.
“Stacey’s passion for produce and healthy eating personifies our company’s values,” remarked Jimmy Bassetti, President. “We’re excited to have her represent us with reaching a younger consumer audience and educating them on the consistent quality and premium, mild flavor of our HoneySweet onion variety that’s available year-round.”
According to the company’s press release, the consumer marketing campaign will launch this summer and be customized for participating retailers. Mattinson will lead a team of food bloggers to generate excitement and buzz.
Additional activities will include:
- Engaging, eye-catching POS displays
- New consumer website digital coupon offering
- Social media contest
- Retail Dietitian resource guide
- Recipe and how-to content with video and photography
“These marketing activities are designed to help retailer’s maximize sales,” stated Bret Erickson, Sr. VP Business Affairs. “While most onions in the industry have a pungency level of five, our HoneySweet onions consistently rates with a pungency level of 1.8 – 2.4 providing us with lots of great information to share with shoppers.”
During the Viva Fresh Expo at the JW Marriott Hill Country Resort, Mattinson will be featured in the J&D Produce Booth #74 in San Antonio, TX, on April 27. She will hand out signature recipes and showcase her HoneySweet Onion Retail Dietitian Resource Guide.
For updates on the HoneySweet onion variety, stay tuned to AndNowUKnow.