COACHELLA, CA - Demand for Medjool dates is on a steady climb in the retail sector, contributing to the rapid growth of the Joolies brand. This season, the supplier is reaping the benefits of a formidable partnership with Desert Valley Date as it prepares to harvest 1,000 acres of date palm trees in the next two months with a promising forecast.
“Desert Valley Date has been a great addition to our company, and the teams have come together seamlessly. We appreciate the high standards, including an AA-BRC Certification and state-of-the-art facilities, that Desert Valley brings to our capabilities,” said Mark Masten, Chief Executive Officer of Joolies and Desert Valley Date. “This also allows both of our brands to scale operations and realize efficiencies as we anticipate significant growth in the years ahead.”
This marks the first harvest since Desert Valley Date joined the Joolies family, according to a press release, which has allowed the date maven to vertically integrate; from the moment the dates are hand-picked off the trees, the sorting, processing, and packing remain in-house for optimal quality control. As it kicks off this season, ideal sunny and dry conditions have contributed to good quality and high yields.
Joolies has gained significant retail interest and established itself as a fan-favorite amongst consumers through its vibrant packaging and playful brand identity, garnering more attention for the category as a whole.
The company has also expanded on the distribution front, with over 2,500 locations now carrying its products nationwide, in addition to expanded distribution in the UK, the EU, Canada, and other countries. Joolies offers Whole and Pit Free dates, as well as convenient Snack Packs and organic medjool date syrup.
Tap into the rapid growth of the date category with the help of Joolies and your shoppers are sure to keep coming back for more.
