Juan Batista, managing member of the Salinas, California based company Bella Carlo, joins AndNowUKnow to share the influence that the iTradeNetwork has had on his current practices and how it has informed him as a merchant banker in the food and agricultural industry.<hr class="legacyRuler"><hr class="invisible minimal-padding"> As a merchant banker, Mr. Batista often plays multiple roles that include those of an entrepreneur, operational and financial management adviser, in-house investment banker, corporate development adviser, specialized industry analyst, strategic planner and investor. Mr. Batista brings a wealth of knowledge to the food and agricultural industry including his start as "box boy" at Von's Supermarkets in LA, a PhD. in agricultural economics from Cornell University, ag-business professorships at Fresno State and Mississippi State Universities and several business start-ups including an international trading firm, iTradeNetwork and now, Bella Carlo.<hr class="legacyRuler"><hr class="invisible minimal-padding"> iTradeNetwork has greatly informed Mr. Batista's current understanding of the industry and he takes a moment to talk with us about itrade and its influences on his profession. Mr. Batista also shares with us Bella Carlo's client base which specializes in California agriculture with a focus on firms "around" farming. <hr class="legacyRuler"><hr class="invisible minimal-padding">
