JVSmith Companies' Healthy Partnership with Limelight Creative Group


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Thu. September 13th, 2012

<p><strong>Yuma, AZ</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Vic Smith, owner of JVSmith companies in Yuma, AZ, will partner with Limelight Creative Group to encourage elementary school children to eat healthier using the new POWer PLAY’te program. According to a press release, The POWer PLAY’te is a paper plate designed to encourage kids to fill half of their plates with fruits and vegetables and features fun characters along with bright, enticing colors that help make eating fresh produce fun.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Mr. Smith states, “The playful part of the program and the fact that it is taking place in our local schools is what we believe will set it apart from other marketing campaigns designed to help kids make better choices.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The POW’er PLAY’te campaign also features a “crop of the week” program that teachers can access at www.powerplayte.com and the tagline “Grow on, PLAY with your food!”. The program was unveiled September 12, 2012 in Yuma elementary schools. Kristan Sheppeard of Limelight Creative Group adds, “Children learn better through play. The PLAY’te is designed for play and before you know it, they are trying something new that they thought they didn’t like.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.limelightcreativegroup.com" target="_new"> Limelight Creative Group </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">