SANTA MARIA, CA - Kalettes® will be presented at StarChefs.com’s Rising Stars Revue in Boston on April 15 through April 16, 2015. The curious kale and brussels sprouts hybrid will be highlighted in a private honorees dinner on the first night and a tasting gala, and approximately 500 people on the second night.
StarChefs.com is the award-winning restaurant industry trends magazine and its Rising Stars Revue showcases up-and-coming chefs and culinary professionals spearheading the American dining scene. These chefs and culinary professionals are recognized based on creativity, ambition, exquisite presentation and delicious food, according to a press release.
“We’re very excited to be at the Rising Stars Revue because it’s an opportunity for us to introduce Kalettes to foodservice industry professionals,” said Kraig Kuykendall, Sales Manager of Tozer Seeds America, the company behind Kalettes. “Our goal is to begin a dialogue and engage with these professionals who are at the forefront of the foodservice industry and influence food trends with consumers.”
Tozer Seeds has exclusive marketing agreements with select companies to grow and market Kalettes to create a consistent name and brand identity, which would allow consumers to easily recognize this new vegetable.
The companies who have entered into the marketing agreement include:
- 4Earth Farms
- Classic Salads
- Mann Packing
- Ocean Mist Farms
- Southern Specialties
- WP Rawl
Kalettes are the brainchild of more than a decade of research by Tozer Seeds. The hybrid veggie offers a fusion of both sweet and nutty, combining the most likable traits of each of its parent vegetables. Kalettes were developed by cross-pollinating brussels sprouts with kale through traditional methods, and are not genetically modified.
As part of the agreement, Kalettes seeds will be sold by Johnny’s Selected Seeds to small farmers and homegrowers.
