WATSONVILLE, CA - Lakeside Organic Gardens has made a couple of changes, not the least of which is the addition of new Marketing Coordinator Katie Bassman.
With experience in media planning, public relations, writing and event planning Bassman brings a range of skills to this newest position.
“Katie has an extensive background in marketing and public relations that goes beyond the basics and we are pleased to have her as part of our team,” Owner Dick Peixoto said in a press release, adding that the company has challenged itself to grow its customer base this year.
According to the company, she is no stranger to Lakeside Organic. She worked briefly in the sales office back in 2010 before moving to the non-profit sector, where she did contract work in Public Relations in order to devote time to starting her family.
Bassman has also worked in positions with the Monterey County Convention and Visitor’s Bureau, as well as Santa Cruz County Conference and Visitor’s Council, in Media and Public Relations. Over the last eight years in these fields, she gained valuable knowledge in strategic marketing and the importance of building strong, lasting business relationships.
Another recent change for the company has been moving its administration offices a mile down from its original location in Watsonville, California. While contact and fax numbers will remain the same, this is the company’s first land purchase since 1996.
Current shipping remains unchanged at the Holohan Road location, while temporary offices reside for cooler, shipper, and corporate offices at the company’s new future home.
