NEW ROCHELLE, NY - While it goes without saying now that COVID-19 has altered consumer patterns, it has become clear that the pandemic has driven shoppers to seek out fresh produce for its health benefits and immunity-boosting properties. With the citrus season in full swing, there is no better time than the present to give your customers exactly what they are searching for. At LGS Specialty Sales, the citrus season is moving along nicely, and the company is offering its retail partners the opportunity to boost their citrus sales with exciting promotions. Luke Sears, President and Founder, gave us the lowdown on what to expect in the upcoming months.
“We’re currently offering our pink Darling Clementine® packaging for Valentine’s Day,” explains Luke. “Over the next couple of months, we will start to plan out the summer citrus season where we will have the complete Darling line of clementines, navels, Minneolas, lemons, and Cara Cara oranges.”
In addition to its pink Darling Clementine® packaging, LGS has launched its “Be My Clementine” promotion to help further boost Valentine’s Day sales in-store. The marketing opportunity will provide retailers with an advantage that will drive traffic and in turn increase shopper dollars.
As Luke tells me, the company is currently in the middle of its W. Murcott season and is expecting it to shape up nicely. LGS is reporting strong quality for the crop and is predicting promotable volumes over the next couple of months.
With citrus already a consumer favorite and with the increased focus on the health benefits of fresh produce, now is a perfect time to prepare to get LGS’s lineup of citrus on your shelves. After all, who wouldn’t love the gift of a delicious bag of Darling citrus of any kind? I know I would, and I’m sure your customers will as well.
For more insights from across the fresh produce industry, keep a tab open for AndNowUKnow.
