On this special report, John Carter, Director of Global Sales for Limoneira, joins AndNowUKnow to give us the squeeze on the company’s citrus campaign, “Unleash the Natural Power of Lemons.”<hr class="legacyRuler"><hr class="invisible minimal-padding">Supplier and retailers can break down lemons in five different categories: beauty, recipes, lifestyle, cleaning, and health. Limoneira has developed a QR code for consumers to scan that will link them to the “Unleash the Power of Lemons” campaign on Limoneira’s website. The campaign will educate the consumer on the different uses of the lemon, according to Mr. Carter. Retailers can market the campaign by cross merchandising the lemons with different departments such as the beauty, produce, cleaning, etc. This will help retailers relate to their shopper.<hr class="legacyRuler"><hr class="invisible minimal-padding">
