IMMOKALEE, FL - We are now mere days before the annual Viva Fresh Produce expo, and with the spirit of showing off the brightest new innovations in mind, Lipman Produce is introducing new display kits and in-store signage for retailers for its hallmark variety, The Crimson Tomato.
Marketing and Business Development for Lipman, Jessica Kerstein, joins me to go in-depth about the company’s latest merchandising tools and to share the details about the company’s largest-volume fresh market product—The Crimson Tomato.
“Lipman designed these new Crimson Tomato display kits to help our retail partners boost their tomato sales,” Jessica fills me in about the company’s latest offering. “In addition to the in-store signage, the merchandising kit also includes several other point-of-sale materials to help tell the story of what makes The Crimson so special. It’s designed to sell.”
Also ready to debut at Viva Fresh, Lipman has new retail packages of its mini cucumbers equipped with handle bags, mini sweet pepper handle bags, flow wrap for its tomato-on-the-vine, and flow wrap for its multi color peppers.
The goal with the new kits and packaging is to boost both sales and produce consumption, Jessica tells me. Lipman’s innovative display offerings allow retailers a solution for easy product placement and promotion—key aspects in pushing sales for all produce items.
So, why should retailers be paying attention to The Crimson Tomato variety?
“Its about the delicious and juicy Homegrown flavor,” Jessica answers. “With a signature deep red color both inside and out, this variety’s solid meaty center holds its body vine-ripened. The Crimson has higher lycopene content than standard tomatoes. Really, there’s nothing better for your burger, sandwich, salad, or snack…anyway you slice it.”
Jessica tells me the Lipman team has been eagerly preparing for Viva Fresh this year and its intimate trade show environment, noting the great mix of buyers and suppliers as one of its greatest draws.
Want to see everything new Lipman has to offer for yourself? Stop by booth #115 this weekend and feast your eyes on these lovely produce innovations.
