Litehouse Debuts New Dressings and Convenience-Driven Product Innovations at PMA Fresh Summit
- by Kayla Webb
SANDPOINT, ID - Were a songster, a crooner, or a modern-day troubadour to tour the exhibits of PMA Fresh Summit, I’m pretty darn sure we would have a new medley of love songs playing on the radio. I mean, how could you peruse the newest wares, goodies, and items showcased at the expo this week and not find a muse? Though no songstress myself, I for one have found my new muse at Litehouse’s booth, where a variety of line extensions and new products are on display!
The refrigerated salad dressing provider has expanded a few of its leading lines just in time for PMA. Specifically, Litehouse went back to the innovation board to drum up some additional items designed with convenience, health, and flavor in mind. The end result is new products in its core line of salad dressings and freeze dried herbs, reformulated Pourable Vinaigrettes, and new protein-packed Greek Yogurt Smoothies.
According to a press release, the following consist of all that’s new at the Litehouse booth this show circuit:
Avocado Ranch: Volume Driving and On-Trend Flavors
This new flavor is a twist (the twist being avocado!) on the top-selling Homestyle Ranch dressing and is available in a 13 oz. or 20 oz. size. According to a press release, national IRI data shows that ranch and avocado products are up 13 percent and 3 percent respectively, indicating continued consumer interest in these popular flavors.
Dill Ranch: A New Member of the 20 oz. Family
Not only is ranch a top seller, but flavored ranch dressing has been capturing consumers’ taste buds as well, with the category up 43 percent for more than half of the total U.S. value segment. As a result, Litehouse’s new Dill Ranch dressing builds on this category by introducing a creamy blend of sour cream, dill, and spices to the masses and in a family-size squeeze bottle that makes it easy to add this dressing to any dish.
Reformulated Pourable Vinaigrettes: Less Fat and Sugar, Only 50 Calories or Less
These days, consumers are on the prowl for high quality ingredients, which is why Litehouse reformulated its core line of Pourable Vinaigrettes, featuring flavors like Balsamic, Sesame Ginger, Poppyseed, and Raspberry. Now the line is made with less fat and sugar, while still touting the same delicious taste consumers know and love.
Freeze Dried Jalapeño: Spicy Green Pepper Flavor, No Chopping Required
Hot and spicy are two trends that won’t ever go out of style. To build on the heat of these trends, Litehouse is adding a Freeze Dried Jalapeño to its mix of products. Each jar is packed with the equivalent of 22 jalapeños and delivers the same spice, aroma, and vibrant flavor as freshly picked peppers from the garden. And with no picking, chopping, slicing, or dicing required, this jalapeño product is the perfect addition to an array of culinary endeavors.
Greek Yogurt Smoothies: Protein-Packed, Single-Serving Convenience
Our elementary school playground days are over, which means the golden rule of “sharing is caring” is no more. These days, it’s all about that single-serving size, baby! To tap into this trend, Litehouse is introducing its single-serving Greek Yogurt Smoothies to the produce department. Packed with 13 grams of protein per bottle and made without artificial preservatives and dyes, the grab-and-go beverages are available in five delicious flavors: Peach Mango, Super Berry, Raspberry Passion, Blueberry Banana, and Tangerine Vanilla.
Feeling inspired? So are we! We’ll see you at booth #1803 to wax poetic together about Litehouse’s newest product debuts!