Litehouse Introduces Reformulated Dressings
- by Anne Allen
MONTREAL, CANADA - Lots to see and do at this year’s Canadian Produce Marketing Association (CPMA) Convention and Trade Show. If you weren’t too busy, then I’m sure your eyes were arrested by Litehouse’s latest product innovations, namely its reformulated dressing line. The new line features products such as Organic Pourable Dressings, new Apple Cider Vinaigrettes, Pourable Vinaigrettes, Snack Packs, and Freeze Dried Herbs.
According to a recent press release, the reformulated products deliver on consumers’ growing hunger for healthier foods.
Details of each new product are as follows:
Organic Pourable Dressings: Fresh New Look, Even Better Taste
The reformulated Litehouse Organic Pourable dressings address consumers’ demands for healthier products with cleaner ingredient panels. Featuring a fresh new look and improved dairy-free formula, the Organic Pourable dressings are Certified USDA Organic, gluten free, non-GMO, and made with sugars from natural sources, including honey, agave, and juices. The organic, dairy-free dressings are available in a mix of top-selling flavors including: Balsamic Vinaigrette, Caesar, Ginger with Honey, Lemon Herb Vinaigrette, Ranch, and oil-free Raspberry Vinaigrette. The dressings are packaged in a 332 mL pourable glass bottle with labels that feature real food photography. Litehouse Organic Pourable dressings have an SRP of $4.99-$5.99.
Apple Cider Vinaigrettes: Lower in Calories, Big on Flavor
New Apple Cider Vinaigrettes are the latest RSD innovation from Litehouse, and will cater to consumers seeking lower-calorie dressing options with simple ingredients and unique flavors. A trending product category, apple cider vinegar is expected to see double digit annual growth over the next three years, driven by consumer interest in the perceived health benefits. The dairy-free, better-for-you vinaigrettes are made with an apple cider vinegar base, contain 5 calories or less per serving, and are available in four flavor-forward combinations: Lemon Ginger Turmeric, Cranberry Orange, Maple Apple, and Spiced Fig. Available in a 332 mL pourable glass bottle with a transparent label that highlights a simple ingredients list, Litehouse Apple Cider Vinaigrettes are dairy-free, vegetarian, and certified gluten-free. They have an SRP of $4.99-$5.99.
Pourable Vinaigrettes: Reformulated with Less Fat and Sugar, Only 25 Calories or Less
In response to growing demand for high-quality ingredients and exceptional taste, Litehouse is unveiling a refresh to its core line of Pourable Vinaigrettes, now made with less fat and sugar, but the same delicious taste consumers know and love. Available in an assortment of flavors including Balsamic, Sesame Ginger, Poppyseed, and Raspberry, the reformulated vinaigrettes are now only 25 calories or less per serving. Litehouse Pourable Vinaigrettes have an SRP of $3.99-$4.99.
Litehouse Organic Pourable dressings, Apple Cider Vinaigrettes and Pourable Vinaigrettes do not contain artificial preservatives, colors or flavors, and are made without high fructose corn syrup or added MSG. Litehouse dressings are available in the refrigerated produce department at grocery retailers in the U.S. and Canada.
Consumer Convenience: Snack Packs and Freeze Dried Herbs
As consumers continue seeking convenient, portion-sized snacks, Litehouse is bringing its classically-delicious, top-selling Homestyle Ranch Snack Packs to Canada. The single-serve, 43 g snack-size cup is conveniently portioned for on-the-go snacking or as an easy lunch pairing. Available in a six-pack of 43g cups with an SRP of $3.99-$4.49, Litehouse Homestyle Ranch Snack Packs can be found in the refrigerated produce department.
In addition to the new dressings, Litehouse unveiled a brighter, bolder look for its Canadian line of Freeze Dried Herbs, leveraging design cues from the recently refreshed core line of Litehouse dressings and dips. The new Litehouse Freeze Dried Herbs packaging features helpful usage tips and mouthwatering photography and delivers the same quality flavour found in fresh herbs. Litehouse offers 13 varieties of Non-GMO Project Verified freeze dried herbs, which can be found in the produce department for an SRP of $3.99-$4.99.
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