Litehouse Launches New Brand Brite Harbor
- by Jordan Okumura
RICHMOND, VA - Litehouse knows that everything is just a little better with ranch dressing. But, since Litehouse is a company built on innovation and vision, the team has never just rested on their ranch laurels—as popular as they may be. The company synonymous with salad dressings and dips across food demographics and grocery store departments has brought a new brand to the supermarket and foodservice spread with the introduction of Litehouse’s Brite Harbor portfolio.
Alison Kellogg, Brand Manager for the company, took a moment away from Litehouse’s exciting new launch to generate some energy and flavor cravings with us and with those looking to elevate their programs with all-things dipping.
“Litehouse is best-known for our refrigerated dressings in a grocer’s produce section, but we have a wide assortment of shelf-stable products for those customers and consumers who need a convenient dressing, dip, or sauce that doesn’t require refrigeration,” Alison shares with me. “In order to alleviate confusion when consumers see a Litehouse cup of dressing sitting at room temperature and wondering if it is actually supposed to be refrigerated, Brite Harbor is our solution to more clearly differentiate the attributes of our two brands.”
As always, Litehouse maintains the goal of enhancing consumers’ eating experiences, whether that is with its core dressings that customers and consumers use right out of the fridge or with its convenient, shelf-stable product that can be thrown in a lunch bag to be eaten on-the-go.
Litehouse has a full line of staple flavors covered in its Brite Harbor assortment, but some fall and seasonal favorites include Buttermilk Ranch—a creamy, classic lunch addition (available in convenient 1oz and 1.5oz cups and packets as well as gallons for Foodservice operators) and Honey French dressing—which balances a tomato kick with smooth honey (available in convenient 1oz and 1.5 oz packets).
“We pride ourselves on providing great tasting products to meet a variety of needs,” Alison tells me as I note that traversing deli, foodservice, and fresh produce is quite a feat. “Overall, our mission at Litehouse is to make good food taste even better. In order to do so, we need to be available to consumers in the wide variety of ways that they’re eating meals these days. When creating meals at home, Litehouse is a marinade, ingredient, or dressing to give their dish a delicious twist. When on the go, Brite Harbor is the tasty, convenient packet of ranch to carry in their lunch bag. When they go out to a restaurant, Litehouse and Brite Harbor are the unique flavors used in the kitchen to create memorable dishes.”
Consumers are on a quest for convenience without sacrificing flavor, regardless of the location, Alison adds, and with the team’s variety of brands, Litehouse strives to provide solutions for everyone.
What will this powerhouse come up with next? The sky is the limit for Litehouse and its team of mealtime minds.