Litehouse Showcases Two Products in Its New Campaign
- by Chandler James
SANDPOINT, ID - Nothing says “Super Bowl party” like a big tray of fresh vegetables accompanied by creamy dipping sauces. As the big game draws near, the refrigerated salad dressing brand, Litehouse, is launching its annual Big Game retail promotion. By bolstering its Homestyle Ranch and Chunky Blue Cheese dressings and dips, the company is making sure that its fans’ favorite part of the party is the food they eat (second only to the actual game), according to a Litehouse study.
According to a press release, the company is kicking off its “Game Day MVP” promotion on January 19, featuring 13 oz jars and 20 oz family size squeeze bottles of Litehouse Homestyle Ranch and Chunky Blue Cheese. For consumers, Litehouse is offering discounted retail pricing, free Instacart delivery, game day recipe inspiration, a sweepstakes, and even free dressing deliveries in Seattle.
“Ranch dressing is one of the leading dips for game day snacks like wings, pizza, veggies and chips, and this promotion will inspire consumers to create a winning Big Game snack spread—or help those who may have dropped the ball on grabbing the essentials at the grocery story,” said Camille Balfanz, Senior Brand Manager.
The Litehouse study also found that ranch and blue cheese dressings are the two products most likely to run out on game day. Therefore, the company commissioned its #RanchtotheRescue Dressing Mobile to deliver free Homestyle Ranch and Chunky Blue Cheese dressings to eligible consumers in the Seattle area. On February 2, consumers in Seattle can tag Litehouse on Twitter, Instagram, or Facebook with their game day ranch SOS moment for a chance to receive a free dressing delivery from Litehouse during the big game.
“While ranch dressing is a fan favorite, our blue cheese dressing also drives the category in January and February,” continued Balfanz. “Retailers promoting with Litehouse see up to a 40 percent increase in sales, making this promotion a win-win for retailers and consumers alike.”
Litehouse’s Homestyle Ranch and Chunky Blue Cheese dressings are perfect for dipping, dunking, and drizzling, do not contain artificial preservatives, colors, or flavors, and are made without high fructose corn syrup or added MSG. From January 19 through February 8, consumers can visit the Litehouse website to enter the “Game Day MVP” sweepstakes for a chance to win daily prizes or the grand prize of $3,000. To learn more about the sweepstakes, promotion, and #RanchtotheRescue rules and eligibility, click here.
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