LIV Organic Produce's Carrie Briones Talks Evolving Retail Partnerships and Citrus Excellence
- by Jordan Okumura
LAGUNA NIGUEL, CA - Our industry’s fresh produce operations are full of nuance, complex practices from the seed to the produce department, market volatility, and weather mayhem—and that is before you delve into the value proposition and due diligence that defines organic fruits and vegetables. Helping its partners to navigate the retail waters and bring the best in organic excellence to the table is LIV Organic Produce as it highlights a citrus program to rival.
“We partner closely with our retail customers to address the needs of their consumer base, the demands of the evolving citrus palate, and the competitive edge that they need to thrive in today’s dynamic market,” Carrie Briones, Sales and Grower Relations, shares with me. “Our diverse range of resources coupled with our deep passion and experience in organics is how we help our partners fine-tune and elevate their citrus programs.”
Currently, LIV Organic is harvesting Minneolas, lemons, grapefruit, Navels, and Meyer lemons— all in the coveted growing regions of California. New on the horizon, LIV Organic will be expanding volumes of organic pink lemons in the mix as demand for specialty citrus continues to grow.
“Overall demand for our citrus program is up and we have included this incredible growth in how we build our annual portfolio, strategize the acreage we plant and elevate our growing practices,” Carrie says.
In addition to providing a premium product, LIV Organic also has a centralized loading and shipping facility in Los Angles, California, that loads 24 hours a day, seven days a week.
“We are always working with our core group of growers to expand acreage and explore new commodities,” Carrie reflects. "What allows us to be so nimble is that LIV Organic is a tight, teamwork-oriented company where our work ethic and our commitment are transparent to our customers. Our values and commitment also allow us to be able to provide our growers with fair and sustainable returns on top of providing a premium product to our customers.”
Sustaining a well-constructed and valued organic program may showcase itself at the table, but it goes without saying, that it always starts with the people.