Mann Packing Introduces "New Year, New You" Campaign, New Partnerships
- by Robert Schaulis
SALINAS, CA – With a new partnership, new deals, and a new campaign aimed at revolutionizing the way consumers approach fresh veggies, Mann Packing is starting the year off with a bang. The company has introduced its New Year, New You promotional campaign complete with a new IRC (instantly redeemable coupon) on its award-winning Veggie Slaw Blend and newly-formed partnerships with Registered Dieticians across the U.S. and Canada.
“We’re passionate about providing consumers with better-for-you veggie options, and we recognize that people are especially mindful of their diets around the New Year,” said Gina Nucci, Director of Corporate Marketing. “Our New Year, New You campaign empowers consumers to easily identify and use our products, taking full advantage of the health benefits and convenience Mann’s is known for.”
According to a company press release, Mann Packing’s new campaign aims to shine the spotlight on its fresh vegetable products by promoting healthy eating with great ideas and delicious products. The new IRC offers $1.50 off when consumers purchase any two Mann’s Veggie Slaw Blends, and specially marked packages will be available on shelf mid-January through early-February in the U.S.
And to further support the campaign, Mann’s has partnered with Registered Dietitians across social media and RD networks—including RD Blogger Influencers—to reach up to five million followers.
As part of the campaign, Mann’s products will also be featured in TV segments focused on healthy eating, wellness magazines, and social media channels throughout January. Additionally, the company noted that it has secured an exclusive sponsorship of the Fit Foodie Run in San Diego, as well as three other Fit Foodie Festival events across the U.S.
For more information on Mann’s, including where to find its products, visit veggiesmadeeasy.com. And for recipes, images, and more, interested parties can visit the company’s social media channels including Twitter, Facebook, and Instagram.
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