SALINAS, CA – Mann Packing has officially launched the company’s latest leaf lettuce line into Canadian markets. Formerly under the Simply Singles® banner, the new Single Cut™ line includes Better Romaine™, Better Green Leaf™, Better Red Leaf™, and the company’s proprietary Better Burger Leaf™ lettuces.
“We’re thrilled to offer our single-cut leaf line to Canadian customers,” said Gina Nucci, Director of Corporate Marketing, in a press release. Nucci added, “Responding to consumers’ demand for fresh options, this line was developed to deliver variety, value, and the quality Mann’s is known for. We are excited and optimistic to introduce these products, and look forward to an enthusiastic consumer reaction."
The company’s innovative Better Burger Leaf is ideal for sandwiches, burgers, and wraps; with the crunchy texture of iceberg lettuce, and the frilly appearance of green leaf. The Better Romaine, Better Green Leaf and Better Red Leaf can easily be chopped for salads or used whole in a variety of dishes.
The hand-cut leafy lettuces fit perfectly in a newly modified atmospheric tray, which allows for fresher product throughout its 16-18 day shelf-life. For fresher flavor, the whole line of better-for-you lettuces are washed and ready to use, convenient and multiuse, preservative free, and verified non-GMO. All lettuces are grown on a family farm in the U.S.
The new labels for each of the single-cut whole leaf products bear the Mann’s logo, are similar in design, and use color to differentiate each variety. The color palette and typeface were designed to be approachable and appeal to millennial consumers. On the back of each label consumers will find simple preparation and usage suggestions.
This line of value-added lettuces are ideal for cross-promotions and multi-location merchandising. The line can be merchandised directly next to other leafy greens, premium leaf and whole head lettuce sets, a refrigerated end-cap, or free standing refrigerated island for higher visibility.
The new Single Cut™ line is available now to Canadian customers and will be showcased at CPMA, May 9-11, in booth #1320.
