Masser Family of Companies Announces New Executive Vice President of Marketing; Lela Reichart and Dave Masser Comment
SACRAMENTO, PA - An experienced leader is rising in rank under the roof of Masser Family of Companies. Elevating from her previous position as Vice President of Strategic Development, Lela Reichart has been promoted to the newly created position of Executive Vice President of Marketing.
“Masser Family of Companies includes an eighth-generation family-owned potato farm committed to growing and providing safe, high-quality, nutritious food in a sustainable, responsible way,” noted Reichart. “I am excited to be in this newly created role, to continue to build our brand and cultivate relationships with our retail and foodservice partners.”
As a press release explained, Reichart will now be responsible for providing marketing support to the Masser Family of Companies, supporting the business strategy to continue to grow awareness, trial, and longer-lasting interactions for both the Masser business and the Side Delights® brand of fresh potato products.
The experienced leader brings three decades of agricultural marketing experience. Most recently, she led the Bureau of Market Development at the Pennsylvania Department of Agriculture, helping to create the PA Preferred Program and overseeing industry fruit and vegetable check-off programs.
“With continued overall company expansion, growth, and new product innovation coming online; the addition of this role will enhance our customized marketing efforts to further support our one-stop solution in the potato category,” noted Dave Masser, President and Chief Executive Officer of Masser Family of Companies. “As our potato sales and our customer base continue to grow, it is increasingly important to have strong and effective marketing to support and complement sales efforts. Lela will work closely with Executive Vice-President of Sales, Bob Meek, and the sales team to grow sales, secure new customers, and ensure we gift wrap every load to every customer through marketing and relationship efforts.”
Under the guidance of Reichart, the Side Delights grower will continue to leverage the national marketing resources provided by Masser’s membership in Fresh Solutions Network to help build marketing support at the regional and local levels, the release went on to note.
Cheers to Lela Reichart on her latest promotion!