Mastronardi Produce® Prepares to Showcase Innovative Offerings at CPMA Convention and Trade Show; Julia Shreve Details

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Tue. April 23rd, 2024 - by Jenna Plasterer

KINGSVILLE, ONTARIO, CANADA - At Mastronardi Produce®, innovation never sleeps, and the greenhouse supplier is showcasing the fruits of its labor at this year’s Canadian Produce Marketing Association’s (CPMA) Annual Convention and Trade Show. This includes its newly launched Bahama Bombs™ snacking tomatoes.

Julia Shreve, Director of Marketing – Brand and Innovation, Mastronardi Produce®

“Innovation is at the heart of what we do, and in all of our innovation, we put flavor at the forefront. This means ensuring that our new items offer exceptional, unbeatable flavor while meeting other consumer needs and trends,” says Julia Shreve, Director of Marketing – Brand and Innovation. “We always have new items in the works with hundreds of new tomato varieties trialing in our R&D center at any given time. Watch for more lettuce innovation as we continue to grow the Backyard Farms® lettuce line and drive expansion in that category. We’re also exploring new categories that may be ripe for a shake-up!”

One of those newly unveiled items is its Bahama Bombs, which will join Mastronardi Produce’s cult-favorite Bombs lineup. The snacking tomatoes are bright orange with a super sweet flavor and a fragrant aroma.

Additionally, the company will showcase three other newly launched products: Peppy’s™ Peppers, WOW® Organic strawberries, and Backyard Farms® lettuce.

The greenhouse supplier is showcasing the fruits of its labor at this year’s Canadian Produce Marketing Association Annual Convention and Trade Show

“Peppy’s Peppers are all about convenience and fun! Joining our ‘Teeny Tiny’ lineup, these one-bite peppers are perfect for snacking and for little hands,” details Julia. “With our WOW Organic strawberries, we’re proud to offer an award-winning variety, now grown in a proprietary growing system designed specifically for organic production. Our organically grown strawberries never sacrifice flavor for the organic shopper.”

As Julia mentioned, Mastronardi Produce is also innovating in the lettuce category, as shown by its Backyard Farms lettuce, which brings added quality to the produce department.

“Backyard Farms lettuce offers a full line-up of local greenhouse-grown lettuce, including premium varieties, blends of cut leafy greens, head lettuce, and our newest full-head romaine,” Julia adds.

To see these exciting offerings up close, visit booth #1130 on the CPMA show floor, where the Mastronardi Produce team will be bringing the fun and energy!