Mastronardi Produce set to showcase newest product

Wed. October 24th, 2012

Kingsville, ON

Mastronardi Produce is set to unveil their newest product, Inspired by Flavor, at this year’s PMA.

New products and packaging development will also be showcased during the show including the new SUNSET® Angel Sweet™ tomatoes and Sweet Twister™ Peppers.

“The evolution of our SUNSET® brand is an exciting time for us as we continue to grow both nationally and internationally,” says Chris Veillon, Director of Marketing. Visitors to Mastronardi’s Booth will immediately notice the new high impact graphics on all labels, boxes, bags, and related packaging.

Mastronardi was also recently named a finalist with five items for the PMA Impact Awards; Excellence in Packaging with winners being announced on 27th of October.

“We worked diligently with our senior management team & our creative partners to strategically position ourselves as the flavor guru’s, so to speak. Based on our company’s years of success in launching products like Campari®, Splendido™, Zima™, and Kumato™, we are focusing on the key characteristic of our varieties which is their flavor profile. We continually travel the world looking for the most unique and flavorful varieties and trial hundreds of tomatoes annually, we are truly inspired by flavor,” says Veillon.

The new brand creative will be officially rolled out to all retailers in Spring 2013.

Mastronardi Produce