DELTA, BC – Village Farms is welcoming a well-known name in the CPG industry to its marketing team.
Michael Carr, a sales and marketing professional of nearly 20 years, has joined the company in a new National Field Marketing Manager role. He will be responsible for driving the tactical executive of strategic marketing initiatives, according to a press release.
Carr will report directly to Doug Kling, Village Farms’ Senior Vice President and Chief Marketing Officer.
“We’re excited to bring Michael to the team,” Kling tells AndNowUKnow. “He is part of our growth plans to enhance our consumer-centric and brand-driven initiatives.”
Over the past two decades, Carr has worked with CPG organizations such as Quaker Oats, The Coca-Cola Company, Pepsi Bottling Company, and most recently, Applegate Farms.
His experience in integrating sales, marketing, and finance, as well as his proven expertise and solid analytics track record will be a valuable addition to the Village Farms team.
Carr holds a Bachelor of Science degree in Marketing from the College of St. Rose in Albany, NY.
