ORANGE, CA - Industry veteran Mike Casazza has been announced as FreshSource, LLC’s new President for the Southwest Region.
Mike has more than 25 years of executive experience in sales and marketing of tropical fruit, commodity vegetables, and all lines of value-added produce through retail, foodservice, club, and wholesale formats throughout North America.
"FreshSource is proud to have such a tremendous talent join our family. We are confident that Mike will add a great deal of value to the services we provide our principles and retailers, as well as helping us execute on our expansion in the years to come," said the company’s Founder, Robert Thompson, in a press release.
Prior to joining FreshSource, Mike served for more than a decade-and-a-half as Executive Vice President for North American Sales and Marketing with Apio Inc., where he managed its commodity fruit and vegetable business and growth of value added vegetables.
Throughout the '90s, Mike was with Del Monte Fresh Produce, starting as a Western Region Foodservice Manager and was promoted to Vice President North America Sales. In addition to expanding the Western Region division Mike managed five divisional offices in North America, developed new markets, and planned and implemented sales strategy for Del Monte Gold pineapple.
He is a long time member of the Fresh Produce and Floral Council, currently serving on its Board of Directors. While Chairman of the FPFC Board in 2013, he became the first-ever Current Chairman to receive the Norman H. "Buz" Bolstad Produce Award–recognizing his distinguished leadership at the council and in the produce industry. He is also on the Advisory Committee of the Southeast Produce Council.
As FreshSource welcomes this latest chapter, keep checking in with AndNowUKnow for the latest from this company and others in the produce industry.
