Mission Produce Europe Appoints Sean Bagheri as Commercial Director; Paul Frowde Comments

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Mon. July 31st, 2023 - by Chandler James

OXNARD, CA - Mission Produce is turning its attention to its European operations with the appointment of a new leader. The supplier recently named Sean Bagheri to the newly created role of Commercial Director of Mission Produce Europe. He will be responsible for growing European business and establishing direct-to-retail channels by delivering profitable sales growth for customers and maintaining year-round customer service.

Sean Bagheri, Commercial Director, Mission Produce Europe“I’m excited for the opportunity to leverage Mission Produce’s market leadership, global network, and vertical integration to improve the customer experience and drive consumption of ripe avocados and mangos across Europe,” said Bagheri. “My goal is to demonstrate how we align our targets to those of our customers and market the fruit in a sustainable way while respecting the needs of our growers. I look forward to implementing strategic synergies throughout our business to strengthen Mission’s leading position as the go-to supplier for avocados and mangos.”

Bagheri’s responsibilities will include sales and sourcing operations development, customer relationship management, and supply chain process advancement, according to a press release. He will accomplish all of this with a goal to identify new business opportunities and execute revenue-generating strategies in the European market.

Mission Produce has appointed Sean Bagheri to the newly created role of Commercial Director of Mission Produce Europe

The new leader’s appointment comes ahead of anticipated facility developments that aim to establish direct-to-retail service. Mission is vertically integrated in South America and South Africa, with additional sourcing capabilities across premium growing regions, to promote a reliable supply of fruit to service European customers year-round.

Paul Frowde, Managing Director, Mission Produce UK and Europe“Sean was a strategic hire to unite our global sourcing and European sales teams in order to maximize profitability for both our growers and our customers,” said Paul Frowde, Managing Director, Mission Produce UK and EU. “With the potential market growth for avocados and mangos in Europe, we’re advancing our teams to elevate our ability to deliver high-quality fruit year-round and strengthen Mission Produce’s market share.”

In this new role, Bagheri brings more than 10 years of experience in sales strategy development and execution, with a background in produce sales for avocados and mangos. He holds a Bachelor of Science in Chemical Engineering from the University of California, Los Angeles (UCLA) with a technical breadth in technology management.

Congratulations to Sean Bagheri!

Mission Produce