OXNARD, CA - Ahead of this year’s Global Produce & Floral Show, Mission Produce® is revealing a new campaign in tandem with retail-ready, snackable mangos.
“Mission Produce has been building momentum all year long in the mango category, and we’re thrilled to share our consumer-friendly value-pack of snacking mangos,” said Diana McClean, Director of Marketing and Communications. “A significant 18 percent of mango spend in the last year was made at club stores, revealing that shoppers are looking for value-pack opportunities. So, we're bringing the benefits of convenience and value to mango shoppers in our mission to drive the category forward. We say ‘retail-ready’ because the bag was designed for the retailer to easily display in-store, and for the shopper to easily grab and go.”
The launch of Retail-Ready Mangos is a 4-count value pack of snacking mangos, and kicks off the company’s World’s Finest Avocados and World’s Finest Mangos campaign. This campaign continues the conversation on The Mission Advantage: Diversified Sourcing for a Year-Round Supply, Global Marketing and Distribution, Industry-Leading Ripening, Data-Driven Intelligence Powered by AvoIntel™, and Elite Customer Service, added a press release.
“The Mission Advantage is about communicating the value of our strategic partnership to our customers in all channels,” added McClean. “We’re much more than a supplier—the Mission Produce team is passionate, innovative, and committed to delivering successful solutions. We’re focused on driving the produce industry forward with category leadership in avocados and mangos, and we leverage the many benefits of our global network to deliver only the ‘World’s Finest’ avocados and mangos year-round.”
Mission will be showcasing its World’s Finest Avocados, World’s Finest Mangos, and new retail-ready mango bag at booth B3838. Don’t forget to stop by, meet the team, and grab a snack!
