Mother Raw Expands Lineup with New Plant-Based Dips; Kristi Knowles Shares
- by Chandler James
TORONTO, CANADA - As shoppers were soaking in the last couple months of summer, plant-based maker Mother Raw introduced its newest products. The Toronto-based startup is further innovating in the growing plant-based dips category, and Chief Executive Officer Kristi Knowles continues expanding the brand after securing an $8.1 million capital investment less than a year ago.
"As Mother Raw rounds the corner to our third anniversary as a dressing darling in the organic, plant-based foods space, it was natural to turn our focus to creating dairy-free dips and quesos that are creamy, craveable, and made with familiar ingredients," said Knowles, who is also an Advisory Board Member of Plant-Based Foods of Canada. "Our superstar team has been extraordinarily resourceful during the pandemic, gleaning insights from consumers, searching out food trends, and sampling hundreds of recipes to create these delicious products that have broad appeal and are also vegan. We are excited to keep shaking things up here on Canadian soil while continuing to build scale across the U.S."
The latest product innovations from Mother Raw were introduced through social media at the end of August, with the full lineup available online. There are five dips, including Spinach, Roasted Garlic, Everything Bagel, French Onion, and Ranch; and there are three quesos: Original, Spicy, and Nacho. They are all plant-based and come in 100 percent recyclable jars.
Since first launching in January 2019, Mother Raw has grown from an initial rebrand of 10 refrigerated products to 25 products spanning four categories, including: dressings and marinades, dips, quesos, and condiments. Timing for the added growth also demonstrates the company's pledge to help more consumers adopt a plant-based lifestyle. In addition to the new dips, Mother Raw also recently added three wildly popular dressing choices to its collection: Roasted Garlic Caesar, Smoky Chipotle, and Balsamic. Most recently, the brand experienced added exposure and excitement when the award-winning musician, Lizzo, shared a video on her TikTok featuring Mother Raw queso drizzled on her Brussels sprouts nacho recipe.
The impressive brand growth of Mother Raw is rooted in its steadfast commitment to organic, non-GMO, plant-based ingredients, and strict avoidance of all artificial and processed flavors, colors, and fillers. The agility of self-manufacturing in Canada and prominent placement in the growing refrigerated segment is combined with savvy marketing efforts, delicious product variety, and a growing team of experts.
"The growth in Canada has been very promising, and as business uptake resumes in the U.S., we are continuing the rapid momentum we built there before the start of the pandemic. There is a lot of exciting news on the horizon," added Knowles.
Since the $8.1 million capital investment in November of 2020, Mother Raw has continued to gain new distribution at retailers across North America including Sobeys, Fortinos, Longo's, and Sprouts, with more confirmed accounts in play across the continent. The brand has also joined online retailers like Plant X, Way Too Good, Vegano, The Green Living Store, Voila, and Juice Press. Collaborations with dynamic brands including Lightlife, Beyond Meat, Sol Cuisine, Spudsy Snacks, and Saje have also spurred growth. As part of its commitment to encourage more people to enjoy more plants, Mother Raw provides accessibility through donations to Food Share Toronto, Black Creek Community Farm, and the Toronto Vegan Food Bank.
Despite the challenges of the pandemic, Mother Raw has more than doubled revenues in Canada, growing by more than 127 percent, adding seven major Canadian retailers, and numerous independents accounting for over 750 new stores across Canada.
Congratulations to Mother Raw on this resounding success!