ORLANDO, FL – In an effort to grow the profile of sweet, healthy mangos, the National Mango Board (NMB) is inviting all retail Registered Dietitians (RDs) to participate in its Share. Mango. Love. RD challenge—a contest that rewards retail RDs who share their love of mangos through promotion in their store or community.
“RDs are food and nutrition experts who serve as gatekeepers and influencers. They have a unique position to engage with consumers at grocery stores and share health benefits, versatility, and know-hows of this delicious superfruit,” stated Valda Coryat, Director of Marketing, in a press release. “The RD challenge gives us the opportunity to incentivize the RDs’ efforts to boost and promote mango nutrition at the retail store level.”
Until September 30, 2017, qualifying activities—including demo events, TV appearances and online video, community events, kid events, school tours, corporate wellness events, newsletter article, blog posts, and web features—will enter RDs in the drawing for mango-nificent prizes. Additionally, every RD that enters will automatically receive a $10 Amazon digital gift card.
Ten randomly selected winners will pick one prize of their choosing from four kitchen and health focused rewards: a KitchenAid food processor, a Google Home, a Fitbit Charge, or a LeCreuset skillet.
Click here for more details. And head to mango.org/retail for free POS materials, promotion ideas, education resources, and more.
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