<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Orlando, FL</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By Eric Anderson<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">4.18.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Mango buyers spend 40 percent more per grocery basket than other produce buyers, according to the National Mango Board’s Mango FreshFacts Shopper Insights report. The report was compiled by the Nielsen-Perishables Group and details shopper behavior based on loyalty card purchasing data from more than 30 million U.S. households. The study highlights opportunities to increase frequency amongst the top buying groups and expand past niche consumers.<img src="https://cdn.andnowuknow.com/legacyWriterImages/Screen shot 2013-04-18 at 4.59.05 PM.png" alt="Images041713" />The report also found that the strongest mango-buying segments accounted for 55 % of mango sales including “Foodies,” Natural/Organic Shoppers, and Hispanic Shoppers. The top one-third of mango buying households accounted for almost 75% of dollar sales and made nearly three times as many mango-buying trips than medium or light buyers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">It also noted that a basket containing mangos is 9.9 times more likely to contain avocados than the average basket and other fresh fruit items are likely to be purchased as well.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The complete Fresh Facts Shopper Insights Report is available at www.mango.org/retail/category-development-and-consumer-research. Also available is the NMB’s 2012 Performance Benchmark Study, which reveals that mangos make up 43 percent of tropical fruit sales and that the average retail price for mangos increased 8.5 percent in 2012 to $1.02 each.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.mango.org/" target="_new">Mango.org</a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" www.mango.org/retail/category-development-and-consumer-research" target="_new">Mango Report</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
