ORLANDO, FL - One way to elevate the mango category is with a partnership that promotes both sales and excellence. In an effort to achieve these goals, the National Mango Board (NMB) is revealing its sponsorship of the ongoing Kitchen Collaborative initiative in partnership with Flavor & Menu magazine.
“Kitchen Collaborative is a nod to the resilience and comradery that the foodservice industry shows us time and time again. The collaboration and willingness of the chefs to participate in this initiative have been astounding and inspiring”, stated Angela Serna, Marketing Manager at the NMB. “We continue to see tremendous growth of the mango category in the foodservice sector and look forward to new innovative and flavorful preparations of mango by talented chefs.”
This collaboration is part of the NMB’s foodservice marketing program. For a little background on these key players, Kitchen Collaborative is a recipe-development program organized by Summit F&B and Flavor & The Menu, with support from sponsor brands and commodity boards looking to help chefs create, inspire, and collaborate, according to a press release.
To boot, five talented chefs partnered with the NMB to develop high-value recipes and drive mango flavor ingenuity. These recipes are a play on the comfort style foods which are currently trending, with added twists on flavor and the incorporation of global cuisines—a key to teasing the taste buds of today's diners.
Check out these numbers if you are looking for that little extra nudge. According to the latest research from Datassential shared in a recent NMB webinar, mangos have increased 16 percent on menus within the past four years and are projected to grow another 10 percent in the next four years. Interest in mangos is likely to grow and the NMB is continuing to inspire menu development teams and invest in education and support to drive mango innovation in the foodservice sector, as consumers increasingly gravitate toward global cuisines.
The partnership helps further align NMB with is goals and initiatives as it showcases the creativity and innovation of chefs nationwide and the entire foodservice industry.
