National Mango Board Staff Changes


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Wed. April 9th, 2014 - by Jordan Okumura-Wright

The National Mango Board is announcing the promotion of Kristine Concepcion to Director of Industry Relations. Also, William Watson will be resigning as Executive Director.



Kristine Concepcion joined the National Mango Board in 2012 as Communications Specialist and was then promoted to Communications Manager in 2013. She was responsible for industry communications, including trade media, Mango Connection, Crop Report, and industry outreach presentations. Her experience in marketing includes working as an Events and Marketing Intern at the City of Orlando's Communications and Neighborhood Relations Department. She is a graduate from the University of Central Florida with a bachelor's degree in Interpersonal/Organizational Communications with a strong focus on marketing.

In her new role, she will continue to guide these communication initiatives in her new role as well as work more closely with the industry in order to understand their needs and help to educate about NMB's programs.

"I am excited by the challenge to take our Industry Relations Program to the next level in an effort to further unify the mango industry," said Concepcion.

Willaim Watson, Executive Director of NMB will be resigning in December 2014. Watson was named the first Executive Director of the NMB at the organization's inception.Watson has served as the Executive Director of the Board overseeing the strong Marketing, Research and Industry Relations programs.

"It has been an exciting ride at the NMB over the last eight or so years and I look forward to watching the Board’s continued success after my departure," commented Watson.

The Mango Board has selected a subcommittee to fill the Executive Director position preceding Watson's departure.

"The mango industry owes a large debt of gratitude for the formation and steerage of the National Mango Board to William Watson. Under his watch, our fragmented industry became unified, consumption rose markedly, and the Board and staff developed a high degree of professionalism. While we lament his departure, the Board will earnestly pursue the course he has outlined for us. We wish him well and are sure of success in his future endeavors," commented Chairman of the National Mango Board, Bill Vogel.

Congratulations to Kristine Concepcion on her new promotion with the National Mango Board!

National Mango Board



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