National Mango Board’s Ripe and Ready to Eat Mango Program Looks to Heat Up Sales
- by Jordan Okumura
ORLANDO, FL – The National Mango Board (NMB) is providing the industry with valuable tools to help increase mango sales.
The Ripe and Ready to Eat Mango Program offers retailers an opportunity to give U.S. consumers a quality fruit that is ripe and ready to eat. A ripening expert has been enlisted to travel to select importers, retailers, wholesalers, and fresh-cut processors to audit in-store mango displays and storage rooms. The expert can then provide helpful insights and suggestions to improve ripening.
Extensive research from the National Mango Board concludes that approximately 81 percent of current mango purchasers stated they would definitely/probably consider future purchases if the mangos were “ripe and ready,” while nearly half (48 percent) of past purchasers also expressed the same interest, according to a press release.
To learn more about how you can get involved in this program, click here.
“The Ripe and Ready to Eat Mango Program is a great tool for the industry to help overcome mango purchasing barriers for consumers in the U.S.,” said Rachel Muñoz, Director of Marketing at the National Mango Board. “The rewards of programs like this can lead to greater consumer acceptance and considerable growth in the mango category.”
The National Mango Board also offers various other tools, such as a Mango Handling and Ripening Protocol, which is designed to encourage improvements in mango handling and ripening practices in the U.S., as well as a Mango Maturity, Ripeness, and Defects reference sheet, and Mango Maturity and Ripeness Guide.
Armed with these tools, the National Mango Board ensures that your mango program will continue delighting consumers at the point-of-purchase.