Natural Delights™ Targets Millennial Market with New Website

Wed. September 28th, 2016 - by Melissa De Leon Chavez

YUMA, AZ - Natural Delights™ has the millennial market in its sights with the launch of its new website, looking to drive consumer demand and brand preference.

Erin Hanagan-Muths, Director of Marketing, Bard Valley Date Growers“Health-minded consumers and millennial shoppers are racing towards healthy, on-the-go snacking options to help them power through their day. Not only are these segments looking for high-quality products to sustain their energy levels, they are seeking foods that have minimal ingredients, are GMO free, contain no artificial flavors or colors and are natural,” said Erin Hanagan-Muths, Director of Marketing, Bard Valley Date Growers, according to a press release. “Our Medjool Date products are already exactly what the marketplace is demanding and our new website will be a powerful vehicle in driving awareness and demand.”

The new website offers high-performance content looking to connect connect with a youthful, health-minded consumer, as well as help the brand be more influential at retail. The brand positions itself a trusted partner in delivering high-quality energy with healthy products based off of Medjool Dates. In addition, the new website features:

  • New consumer-oriented lifestyle video content
  • Fresh recipes
  • Inspiring imagery

“As we move the Natural Delights brand forward, our investment in these branded assets is important in the development of our relationship with our consumers. During the course of my career I have seen repeatedly the power of building emotional connections with consumers and our new website is one of the ways in which we are doing that. Our marketing outlook for 2017 is focused on building these emotional connections and driving demand at retail through our content experiences,” said Hanagan-Muths.

Some of those experiences include a homepage that utilizes a mix of healthy lifestyles showcasing Natural Delights Medjool Dates fitting into the on-the-go everyday life.

The new recipes are offered in a series of “Tasty” style recipe videos, complementing the company’s new platform designed to help consumers understand the unique energy and performance benefits Medjool Dates offer.

You can find the new website at any of the respective links, which launched simultaneously in the U.S., Canada, and Australia.

With more on the way as we near the new year, including an expansion on Natural Delights™ sustainability story, merchandising programs, and outreach to the retail sector’s registered dietician community, keep checking in with AndNowUKnow for all the latest on the growing company.

Natural Delights