Naturipe Farms Appoints CarrieAnn Arias as New Vice President of Marketing
- by Jessica Donnel
SALINAS, CA - As the company looks to expand its portfolio and consumer reach across the globe during its centennial year, Naturipe Farms has announced a new leader to boost its brand. The company has appointed CarrieAnn Arias as Vice President of Marketing, effective June 9.
“Joining the Naturipe Team during the 100 year anniversary creates an added layer of excitement to this amazing opportunity,” said Arias. “I am passionate about agriculture and everything that the produce industry stands for. Naturipe Farms commitment to its growers, retailers, consumers, and each other aligns perfectly with my core values. I cannot wait to get started!”
In her new role, Arias will be responsible for leading the brand, consumer, and trade marketing efforts for the full spectrum of Naturipe products.
Arias comes to Naturipe Farms with 12 years of industry experience from Dole Fresh Vegetables and Berries. There, she served most recently as Vice President of Marketing.
“We are thrilled to have CarrieAnn join our senior management team,” said CEO and President Dwight Ferguson. “She’s a groundbreaking marketer in the produce industry. Her focus on shoppers, consumers, and retailer relationships will be a tremendous asset as we expand both our core and value-added product lines.”
Congratulations, CarrieAnn, on your appointment. We can't wait to see where you take things next!