SALINAS, CA - Can you believe it’s already the second month of 2021? We made it! Naturipe is celebrating the occasion by kicking off its fifth consecutive FeBLUEary campaign, which begins today and highlights the first organic blueberry peak season of 2021.
“A lot has changed since our last FeBLUEary campaign,” said CarrieAnn Arias, Vice President of Marketing. “We’ve seen a shift in the way consumers buy their groceries. We know that now more than ever, they are relying on e-commerce to restock their fridges. That’s why we’re meeting consumers where they are by bringing our campaign to their favorite online grocery shopping applications. We’re ensuring consumers have access to the organic blueberries they know and love, especially during peak season when we’re seeing promotional volumes.”
This year, Naturipe is expanding its FeBLUEary program from traditional in-store merchandising to popular digital platforms, according to a press release. This ensures that FeBLUEary promotions and deals are available to consumers both in-store and through online shopping throughout the month.
This campaign was launched in 2017 to celebrate the industry’s first organic blueberry peak season of the year. While Naturipe’s organic blueberries reach the first promotable volumes in February, its organic and conventional berries are available all year long.
“For consumers who prefer organic blueberries, now’s a great time for them to get their hands on the fruit,” said Arias. “Our organic blueberries are fresh, firm, and burst with flavor all year long, and our FeBLUEary campaign is a fun way for retailers to promote the berry when we have record high volumes in February.”
Be sure to take advantage of this peak organic blueberry season before it's over! To keep pace with all of the top fresh produce categories, stick with us here at AndNowUKnow.
